Digital Marketing Strategy

Dive into the world of digital marketing with this strategic course designed for modern managers. Learn how to create and implement effective marketing campaigns using SEO, SEM, content marketing, and social media platforms. The course also covers analytics and performance measurement to help you optimize your marketing efforts for maximum ROI.

Duration

8-Week Program

Format

Expert-Led + LMS

Projects

6+ Live Projects

Certificate

Industry Verified

Enroll Now View Curriculum →

About this program

A practical path into Digital Marketing.

Program Length

8 weeks

Learning Modules

Guided Lessons

27+

Portfolio Projects

Program Focus

What this track is built around

5 core outcomes

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Social Media Marketing

Email Marketing

Digital Analytics

Skills Covered

Search Engine Optimization (SEO)Search Engine Marketing (SEM) with Google AdsSocial Media Marketing (SMM) & StrategyContent Marketing & CopywritingEmail Marketing & AutomationWeb Analytics with Google Analytics 4 (GA4)Conversion Rate Optimization (CRO)

Course Curriculum

Comprehensive learning path designed by industry experts

Module 1: Search Engine Optimization (SEO)

2 weeks•6 lessons

Module 2: Pay-Per-Click (PPC) Advertising

1 week•5 lessons

Module 3: Social Media Marketing

2 weeks•7 lessons

Module 4: Email Marketing

1 week•4 lessons

Module 5: Digital Analytics

2 weeks•5 lessons

Hands-On Projects

Our Real-Time projects help you gain knowledge and enhance your skills.

Scroll horizontally to explore all projects.

Email Marketing

Create and optimize email marketing campaigns to drive conversions and customer engagement.

Tech Stack

MailchimpHTML/CSSSendGrid

Tools

MailchimpGoogle AnalyticsLitmus

Skills

Email AutomationA/B TestingConversion Optimization

Social Media Campaign

Develop and execute a comprehensive social media marketing campaign across multiple platforms.

Tech Stack

Meta Business SuiteHootsuiteCanva

Tools

BufferHootsuiteCanva

Skills

Social Media StrategyContent CreationAudience Targeting

SEO Optimization

Implement SEO strategies to improve website ranking and organic traffic.

Tech Stack

SEMrushAhrefsGoogle Search Console

Tools

SEMrushAhrefsScreaming Frog

Skills

Keyword ResearchOn-Page SEOTechnical SEO

Content Marketing

Create and distribute valuable content to attract and engage a target audience.

Tech Stack

WordPressHubSpotGoogle Analytics

Tools

WordPressGrammarlyBuzzSumo

Skills

Content StrategyCopywritingEditorial Planning

Google Ads Campaign

Set up and optimize Google Ads campaigns to drive targeted traffic and conversions.

Tech Stack

Google AdsGoogle Tag ManagerGoogle Analytics

Tools

Google AdsGoogle Keyword PlannerOptmyzr

Skills

PPC AdvertisingBid ManagementCampaign Optimization

Analytics Dashboard

Build a comprehensive analytics dashboard to track and report on marketing performance.

Tech Stack

Google AnalyticsGoogle Data StudioBigQuery

Tools

Google Data StudioMicrosoft ExcelTableau

Skills

Data AnalysisKPI TrackingMarketing Reporting

CERTIFICATIONS

On completion of a program each participant gets a course completion, internship and outstanding performance certificates.

Course Completion Certificate

Awarded upon successful completion of the course curriculum.

Scan QR or tap to view details

Internship Certificate

Awarded after gaining practical work experience by successful completion of the capstone projects.

Scan QR or tap to view details

Outstanding Performance Certificate

Awarded to recognize exceptional performance and contributions during the program.

Scan QR or tap to view details

Training Partners

We collaborate with leading organizations to provide you with the best learning experience.

Frequently Asked
Questions

Everything you need to know about our internship program. Can't find the answer you're looking for? Reach out to our team.

Digital Marketing Strategy